Are you someone who is struggling with managing curly hair? Well you may have just found the answer to your prayers.
Zaphira Nature, a pioneering new brand dedicated to textured hair care, announced the launch of its debut product line, Souffle Méditerranéen, at Beauty World Middle East 2024.
Founded by Algerian entrepreneur Hanane Bouchouicha-Sykora, Zaphira Nature represents nearly three years of development and is the first UAE-based brand focused exclusively on providing high-quality, vegan, and sustainable curly hair products, specifically crafted for the unique needs of textured hair in the region. We caught up recently to find out more about this brand.
The Middle Eastern climate—with its scorching heat, coastal humidity, and desert dryness—presents significant challenges for hair health, particularly for curls. Zaphira Nature’s locally formulated products, developed in collaboration with industry experts, uses clean, 100% Vegan ingredients to deliver intense hydration, protect against environmental stress, and strengthen hair for long-lasting resilience.
“Curly hair isn’t just a type; it’s a statement of individuality and self-expression. Every curl is unique and deserves exceptional care,” says Hanane Bouchouicha-Sykora, founder of Zaphira Nature. “Our products honour the beauty of curls, offering a holistic and luxurious hair care experience.”
A personal journey Hanane was born and raised in Dubai. Her personal journey with her curly hair inspired her to establish Zaphira. Reflecting on her experiences of feeling pressured to conform to conventional beauty standards, she embraced her natural curls and recognized the unique beauty they held. This realisation motivated her to create a brand dedicated to offering high-quality, natural, and vegan products designed specifically for curly hair.
Hanane’s vision is to help women feel confident and empowered by their natural hair, promoting a message of self-acceptance and beauty. Alongside her entrepreneurial efforts, Hanane is a loving wife and mother, balancing her professional and personal life with grace. “This product is like my second baby and I want to ensure that my customers are treated with care, ” she explains.
She also lays the emphasis on treating hair care as a ritual. “We want each of our customers to look and feel beautiful and with this range of products, they can achieve this.”
Zaphira Nature’s debut collection, Souffle Méditerranéen, offers eight distinct products infused with Ylang Ylang essential oil, forming the heart of the Essential Curls Ritual. This range includes shampoos, conditioners, creams, and oils—meticulously designed and carefully crafted to nourish, style, and protect textured hair in all its forms. The full range is available online throughout the UAE, and GCC.
For more information, visit https://zaphiranature.com/
@beauty @naturalbeaty @lifestyle
Very well written article Abi..kudos to you
Beautiful article Abi, it highlights Zaphira Nature's innovative approach to textured hair care. Their focus on embracing individuality and self-expression through curly hair care is inspiring and their commitment to clean, vegan ingredients and regional expertise will undoubtedly make a positive impact on the beauty industry.