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  • Writer's pictureAbigail Mathias

Sensational shakes


If you've ever had that moment when your boss or teacher is driving you up the wall, friends are busy and you need to change your mood, this may the venue for you. Known for its delicious hand-crarfted burgers, sides and insane shakes - Black Tap has introduced a killer shake to its CrazyShake menu.

Created in partnership with the Dubai-based Instagram and TikTok star – Ella Kaddoura, representing her debut brand collaboration, the limited-edition, regionally-exclusive 'CrazyShake® by Ella Kaddoura' will be available from the 23rd of June for three months only at Dubai Mall, Mall of the Emirates and Rixos Premium JBR. Ella is the daughter of Joelle Mardinian, a successful television show host, makeup artist, entrepreneur, and founder of the beauty empire Joelle. If you're wondering what's in this shake? Well, it encompasses multiple trends – think matcha flavours and a vegan donut – as well as fabulous toppings and garnishes which are in no short supply. The result is an entirely unique, one-off drink that celebrates the UAE’s sweet tooth and takes #dessertgoals to a whole new level.

Destined to not just cause a stir but spark a frenzy when it launches, the dessert-drink hybrid sees Black Tap celebrating matcha, the vibrantly-hued, energy-giving, antioxidant-rich green tea powder for the first time.

This latest sweet treat features a signature Black Tap filled with a vanilla and matcha shake decorated with creamy vanilla frosting studded with multicoloured Sweet Star candies. It is then garnished with towering swirls of whipped cream, matcha wafers and the cult-favourite snack that is the Matcha Kit Kat. A handmade, pillowy soft vegan donut from uber-popular homegrown brand Here-O, a sprinkling of matcha powder and plump red maraschino cherry provide a fitting final flourish to what is perfection in a glass.

Speaking of the association Ella says, “I’ve always been a big fan of Black Tap, especially their CrazyShake® milkshakes, so being asked to create my own was a bit of a dream come true. I hope people love it as much as I do!” As an establishment, Black Tap has always tried to offer that timeless NYC vibe alive, all over the world. Everything you see, taste, hear and feel - is fresh, fun and familiar. Each venue is decorated with street art, foot stopping music and it is run by fun-to-be-with people. They’re now five-time winners at the New York City Wine & Food Festival’s Burger Bash competition for the wagyu beef Greg Norman, Italian-American inspired Mulberry Street burger, and most recently The Wagyu Steakhouse Burger. Black Tap’s famous CrazyShake® milkshakes have reached worldwide acclaim with their whimsical and over-the-top flavors such as The CakeShake® and the Cookies ‘N Cream Supreme. Since opening its first 15-seat location in NYC’s Soho neighborhood, Black Tap has expanded to the West Coast with locations in Las Vegas and Anaheim at the Downtown Disney District® at Disneyland Resort, and internationally to Dubai, Geneva, Zurich, Verbier, Singapore, Abu Dhabi, and Bahrain. The limited-edition CrazyShake® by Ella Kaddoura costs AED 69. Let me know if you try it and what your experience was like.







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