During a pandemic such as this, germ protection has become a key priority. Vatika, a nature-focused brand, has launched a first-of-its-kind Sanitizing Body Wash. Enriched with Lemon and Pine oil that are known to kill germs. What's more, Vatika Sanitizing Body wash also protects hair from germs and provides nourishment from the roots to the tip.
According to Aashwi Verma, Senior Brand Manager, Vatika: “We had planned to enter the skincare category later this year but looking at the current scenario, we decided to pre-pone the launch and recalibrate the offering to suit urgent consumer needs.’’
The 425 ml pack of Vatika Sanitizing Body wash is available in two variants – Fresh Pure and Moisture Rich, promising benefits of freshness and moisturizing respectively, in line with what consumers expect from a body wash product.
The body wash is available across leading supermarkets in the UAE. It can also be purchased from Amazon.ae.
Currently, Vatika is also running a digital campaign to create awareness about this innovative product and highlight its key benefits. If you've tried the product as well, let me know what you think. What other sanitizers have you made friends with these days?